Constellation
CDT Builder
Customer Decision Trees in under 30 minutes — built, maintained and ready for every range review.
Navigate like a Customer,
not a Retailer.
The most important deliverable a Category Manager produces is the right product universe for their customer. That requires understanding the customer's decision path — not the retailer's system hierarchy.
Get this right and every downstream decision gets easier. Get it wrong and no amount of downstream tooling rescues you.
CDTs are either skipped or left to decay.
Proper CDTs take time, clean data, and a consistent method — three things no Category Manager has enough of. So they're either skipped entirely or done once and left to decay. Either way, a critical input to commercial decisions can't be trusted.
Built for Category Managers.
Under 30 Minutes
Walk through the build, watch the tree assemble node by node. Intervene when you disagree. Publish when you're satisfied.
Always Current
One click to rebuild or update. Your CDTs reflect current customer thinking and can be refined at any time.
We Test Each Node
Every node is tested to ensure its products form a competitive set of substitutes — aligned to how customers actually shop.
Planogram Guidance
Supports the logical construction of your planogram, improving shoppability and making shelf decisions easier to justify.
Easy to Navigate
A dynamic tree visualisation that overlays critical insights — giving your team a clear view to support confident decision-making.
Insights That Matter
Clear recommendations on what to buy and why — so your range better meets customer needs and every decision is easy to defend.
Ready to understand your customer's path to purchase?
Launch the app now, or request a demo and we'll walk you through it with your own category data.